- Caso de éxito Shopify por Cartia Digital
Tokio StoreFashion · Colombia
Livestore in production
Shopify Colombia
Shopify Technical Agencyfor Colombian brands.
I develop Shopify and Shopify Plus for brands selling in Colombia. Custom-built stores, optimized for the Colombian shopper, with support during Bogotá business hours (GMT-5). Integration with local apps where applicable: PayU Colombia, ePayco, Mercado Pago Colombia, DIAN systems.
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Shopify Partner Colombia
Shopify in Colombia: verifiable data.
Shopify technical specialization for Colombian brands. No empty promises.
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1+shop
Shopify stores launched for Colombian brands (featured case: Shop Tokio).
Source: Cartia Portfolio, 2026
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100%
Communication in natural Spanish. Team available during Bogotá hours.
Source: Personal information, 2026
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Bogota
Colombian operating hours (GMT-5). Spanish support.
Source: Personal information, 2026
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100%
Google-approved speed on real mobile. No simulator, no tricks.
Source: Personal information, 2026
Five fronts. Zero filler.
Each service tailored to the needs of Colombian brands. Local payment gateways, VAT, DIAN invoicing, and Bogota operating hours.
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Shopify store ready in Colombia
Shopify design, development, and migration with a well-built structure and Google-approved speed for Colombian brands. Functional store, optimized for Colombian shoppers, and ready to sell from day one.
- Full technical audit of your current store
- Design focused on converting Colombian visitors into sales
- Migration from WooCommerce, Magento, Wix, or VTEX to Shopify
- Theme adapted to the Colombian buyer (language, local badges, WhatsApp)
- Store setup in COP currency and Colombia region
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Extreme speed for Colombia
Fast Shopify stores measured on real mobile devices from Colombian networks (4G/5G/Wifi Bogotá, Medellín, Cali, Barranquilla). Image, code, and CDN optimization so your store loads quickly nationwide.
- Loads in under 2.5 seconds · No touch lag · No visual jumps
- Google PageSpeed score over 90 on mobile, guaranteed
- Audit with real data from Colombian users
- Removal of unnecessary code and heavy apps
- CDN optimized for LATAM
- Images and files compressed without losing quality
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Apps & Measurement Colombia
Configuration of the tools your Colombian Shopify store needs to sell and measure conversions. Email marketing, measurement, Shopify apps, and connection to local systems where applicable.
- Klaviyo: automated emails (abandoned cart, welcome, post-purchase) + segmentation
- Measurement: Google Analytics 4 + Meta Pixel (Facebook/Instagram) + Google Tag Manager
- Shopify Apps: reviews, recommendations, advanced search
- Connection with DIAN electronic invoicing via apps (Siigo, Alegra, World Office) when applicable
- Local courier integration in checkout (Servientrega, Coordinadora, Envia) when applicable
- Activation of the chosen gateway (PayU Colombia, ePayco, Mercado Pago Colombia, Wompi)
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Continuous support in Colombia
Monthly maintenance with guaranteed response times during Bogotá (GMT-5) hours. Your store isn't abandoned after launch: each month it receives fixes, new features, and speed monitoring.
- Initial response within 24 business hours (Colombia time)
- Critical errors resolved within 48 hours
- Resolution of conflicts between apps
- New automated emails (Klaviyo) every month
- Monthly speed monitoring with detailed report
- New functionalities when you need them
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AI Visibility (GEO Colombia)
Generative Engine Optimization in English for the Colombian market. Have ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude cite your Colombian store when someone asks about your category in Colombia.
- Technical markup so that Google and AI understand your Colombian content
- Short, verifiable definitions (what ChatGPT cites)
- Colombian data with attributed sources (DANE, Colombian Chamber of Electronic Commerce)
- Presence in Colombian authority directories
- Monthly monitoring: Do ChatGPT and Perplexity cite you in Colombian queries?
Colombia cases
View full portfolio
Colombian brands that scaled with Shopify.
- Caso de éxito Shopify por Cartia Digital
How to Launch Your Shopify Store in Colombia
7-step process for Colombian brands. VAT, local payment gateways, DIAN invoicing, and nationwide shipping.
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Choosing a Shopify Plan for Colombia
We advise on which Shopify plan is right for your Colombian brand: Basic ($39/month) for startups, Shopify ($105/month) if you need advanced reports, or Shopify Plus for brands with annual revenue over USD 1M. All plans accept Colombian pesos (COP) via local gateways.
Duration: 1 day
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Setup in Spanish and Colombian pesos (COP)
Store settings in Spanish, Colombian peso (COP) currency, and Colombia region. Shopify automatically applies VAT (19%) at checkout once the country is configured. Brand information setup: address, phone, and return policies according to Colombian law.
Duration: 1 day
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Activation of the selected gateway
We activate the gateway that the client already has contracted or that we recommend based on volume: PayU Colombia, ePayco, Mercado Pago Colombia, or Wompi are the most popular (all have official Shopify apps). The merchant account is created with the gateway; we activate the integration in the store once the account is ready.
Duration: 1 day
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Connection to DIAN e-invoicing
Shopify integration with Colombian e-invoicing systems (Siigo, Alegra, World Office, or direct connection to the brand's TP - Technology Provider) when the client requires it. Automatic issuance of DIAN e-invoices with each completed order.
Duration: 1-2 days
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Shipping settings in Colombia
Setup of shipping zones: Bogotá, Medellín, Cali, Barranquilla, coffee region, Caribbean coast, and rest of the country. Integration of the main Colombian couriers: Servientrega, Coordinadora, Envia, TCC, and Inter Rapidísimo. Configuration of costs by weight and zone, free shipping over a certain amount.
Duration: 1 day
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Conversion-focused Shopify design Colombia
Theme design adapted to the Colombian buyer: popular product sections in Bogotá/Medellín/Cali, reviews in Spanish, visible local payment badges, free shipping and returns badges, prominent WhatsApp support.
Duration: Limited
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Launch + monitoring during Bogota hours
DNS change during a low-traffic window, activation of production gateways, sitemap submission to Google Search Console, configuration of Meta Pixel and Google Analytics 4 with Colombian conversion events. Monitoring of the first 72 hours in Colombian time (GMT-5).
Duration: 1 day + 7 days surveillance
Shopify vs WooCommerce vs VTEX in Colombia
If you're wondering what platform to use for your Colombian brand in 2026, this table summarizes the critical differences.
| Criterion | Shopify | WooCommerce | VTEX |
|---|---|---|---|
| Base monthly cost | $39+ USD | Hosting + plugins | Enterprise |
| Colombian payment gateways | PayU, ePayco, MP, Wompi | Third-party plugins | Native |
| DIAN invoicing | Via apps (Siigo, Alegra) | DIAN Plugin | Native |
| Automatic VAT | Yes (configurable) | Yes (with plugin) | Yes |
| Google-approved speed | Yes (guaranteed) | Depends on hosting | Requires optimization |
| Spanish support | 24/7 | Community | Yes |
| Ideal for | Growing DTC brands | Businesses with their own programmer | Enterprise B2B and omnichannel |
Source: Cartia Digital Analysis for the Colombian market
Key terms for selling on Shopify from Colombia.
Precise definitions of Colombian payment gateways, taxes, and electronic invoicing.
- PayU Colombia
- Colombian payment gateway (part of Prosus Group). Accepts Visa, Mastercard, American Express, Diners, PSE (Secure Online Payments), and Efecty for cash payments. Has an official Shopify app. Average commission of 3.49% plus VAT per approved transaction. Settlement to a Colombian bank account in 1 to 3 business days.
- ePayco
- Colombian payment gateway for small and medium-sized brands. Accepts cards, PSE, Efecty, Baloto, Daviplata, and Nequi. Has an official Shopify app. Competitive commission for low volumes. Settlement to Colombian bank accounts in 1 to 2 business days.
- Wompi (Bancolombia)
- Bancolombia Group payment gateway. Accepts cards, PSE, Nequi, and cash payments. Integration with Shopify via limited official app or API connection. Commission 2.99% plus VAT per transaction. Allows immediate settlement for Bancolombia customers.
- VAT Colombia
- Colombian 19% tax applied to the consumption of goods and services. Basic necessities and excluded services are exempt. In Shopify, it is configured as an automatic tax applied at checkout. Brands registered under the simplified tax regime have differentiated invoicing treatment.
- DIAN e-invoicing
- Mandatory system in Colombia since 2020 for the issuance of electronic invoices with prior DIAN validation. Shopify connects to local systems (Siigo, Alegra, World Office) or to a TP (Technology Provider) that issues the electronic invoice with each paid order and sends it to DIAN in real time.
Source: PayU Colombia
Source: ePayco
Source: Wompi
Source: DIAN Colombia
Source: DIAN
Frequently Asked Questions about Shopify in Colombia.
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How much does a Shopify store cost in Colombia?
The Shopify Basic plan costs USD 39 monthly (approx. COP 165,000 at the current exchange rate). A Shopify store built by Cartia starts from USD 800 (approx. COP 3,400,000) for standard design and development with customized Dawn. For more complex stores with migration or Shopify Plus, the range is USD 2,500 to 8,000. We provide quotes without obligation in less than 48 hours.
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Does Shopify Payments work in Colombia?
As of 2026, Shopify Payments still doesn't have full coverage in Colombia. Most Colombian brands use local gateways with official Shopify apps: PayU Colombia, ePayco, Mercado Pago Colombia, or Wompi. These gateways settle to a Colombian bank account in Colombian pesos (COP) within 1 to 3 business days and accept PSE, cards, Efecty, and Nequi.
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How do I set up VAT/IVA in Shopify for Colombia?
Shopify automatically applies VAT (19%) at checkout once Colombia is selected as the operating region. Basic necessities and excluded services are configured with a tax override per collection or individual product. Brands under the simplified regime may require special billing configuration. This is a native Shopify setting.
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Does Shopify automatically issue DIAN electronic invoices?
Shopify does not natively issue DIAN e-invoices. You need to connect it to a Colombian invoicing system: Siigo (most popular for SMEs), Alegra, World Office, or your own PT (Technology Provider). Cartia integrates these connections so that each paid order automatically issues a DIAN e-invoice, validated and sent to DIAN in real time.
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Can you activate PSE, Nequi, and Efecty on Shopify?
Yes. PSE (Pagos Seguros En Línea), Nequi, and Efecty are accepted via PayU Colombia, ePayco, or Wompi (all these gateways have these methods integrated into their checkout flow). The customer pays with their preferred method directly from the Shopify checkout. Settlement reaches the merchant's account in 1 to 2 business days via the gateway.
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Do you set up shipping with Servientrega, Coordinadora, and Envia?
Yes. We set up shipping zones for Bogotá, Medellín, Cali, Barranquilla, the coffee region, the Caribbean coast, and the rest of the country. We integrate the main Colombian couriers: Servientrega, Coordinadora, Envia, TCC, and Inter Rapidísimo. We configure costs by weight, zone, and free shipping threshold above a certain cart amount.
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Do you work with new Colombian brands?
Yes. We have a Shopify Colombia starter plan for brands just launching in Bogotá, Medellín, Cali, or the rest of the country: complete technical setup, theme adapted to the brand, activation of ePayco or Mercado Pago Colombia (the simplest to start with), VAT configuration, connection with the DIAN system when applicable. Everything configured and Google-approved speed starting from USD 800.
Your next store in Colombia
Your Colombian Shopify, ready to sell.
Colombian Shopify store ready for sale. Design optimized for Colombian buyers, support during Bogotá business hours. Free quote in less than 48 hours.