- Caso de éxito Shopify por Cartia Digital
NAP BeautyBeauty · Ecuador
Livestore in production
Shopify Ecuador
Shopify Technical Agencyfor Ecuadorian brands.
Shopify and Shopify Plus development for brands selling in Ecuador. Custom-built store, optimized for the Ecuadorian shopper, support during Quito business hours (GMT-5). Connection with local apps when applicable: Kushki, Mercado Pago Ecuador, PayPhone, SRI systems.
Shopify in Ecuador: Verifiable data.
Shopify technical specialization for Ecuadorian brands. No empty promises.
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2shops
Shopify stores launched for Ecuadorian brands (NAP Beauty, SLM Mayoristas).
Source: Cartia Portfolio, 2026
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US dollar
Ecuador uses the US dollar as its official currency — checkout Shopify directly in USD.
Source: Central Bank of Ecuador, 2026
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Quito
Ecuadorian business hours (GMT-5). Spanish language support.
Source: Personal information, 2026
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100%
Google-approved speed on real mobile. No simulator, no tricks.
Source: Personal information, 2026
Five fronts. Zero filler.
Every service tailored to the needs of Ecuadorian brands. Local payment gateways, 15% VAT, SRI invoicing, native dollarization.
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Shopify Store Ready in Ecuador
Shopify design, development, and migration with a well-built structure and Google-approved speed for Ecuadorian brands. Functional store, optimized for the Ecuadorian shopper, and ready to sell from day one.
- Full technical audit of your current store
- Design focused on converting Ecuadorian visits into sales
- Migration from WooCommerce, Magento, or Wix to Shopify
- Theme adapted to the Ecuadorian buyer (language, local badges, WhatsApp)
- Store setup in USD and Ecuador region (no currency conversion)
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Extreme speed for Ecuador
Fast Shopify store measurements on actual mobile devices from Ecuadorian networks (4G/5G/Wifi Quito, Guayaquil, Cuenca). Image, code, and CDN optimization so your store loads quickly nationwide even with intermittent connections.
- Loads in less than 2.5 seconds · No touch lag · No visual jumps
- Google PageSpeed score greater than 90 on mobile, guaranteed
- Audit with real data from Ecuadorian users
- Removal of unnecessary code and heavy apps
- CDN optimized for LATAM
- Images and files compressed without losing quality
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Apps & Measurement Ecuador
Setting up the tools your Ecuadorian Shopify needs to sell and measure conversions. Email marketing, measurement, Shopify apps, and connection with local systems where applicable.
- Klaviyo: automated emails (abandoned cart, welcome, post-purchase) + segmentation
- Measurement: Google Analytics 4 + Meta Pixel (Facebook/Instagram) + Google Tag Manager
- Shopify Apps: reviews, recommendations, advanced search
- Connection with SRI electronic invoicing via apps (ContifyCloud, Defontana, Mr. Books) when applicable
- Integration of local courier in checkout (Servientrega Ecuador, Tramaco, Laar) when applicable
- Activation of the chosen gateway (Kushki, Mercado Pago Ecuador, PayPhone, PayPal)
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Ongoing support in Ecuador
Monthly maintenance with guaranteed response times during Quito hours (GMT-5). Your store is not abandoned after launch: each month it receives fixes, new features, and speed monitoring.
- Initial response in less than 24 business hours (Ecuador time)
- Critical errors resolved in less than 48 hours
- Resolution of conflicts between apps
- New automated emails (Klaviyo) every month
- Monthly speed monitoring with detailed report
- New features when you need them
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AI Visibility (GEO Ecuador)
Generative Engine Optimization in English for the Ecuadorian market. Have ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude cite your Ecuadorian store when someone asks about your category in Ecuador.
- Technical markup for Google and AI to understand your Ecuadorian content
- Short, verifiable definitions (what ChatGPT quotes)
- Ecuadorian data with attributed sources (INEC, Ecuadorian Chamber of Electronic Commerce)
- Presence in Ecuadorian authority directories
- Monthly monitoring: Do ChatGPT and Perplexity cite you in Ecuadorian queries?
Ecuadorian Cases
View full portfolio
Ecuadorian Brands That Scaled With Shopify.
- Caso de éxito Shopify por Cartia Digital
- Caso de éxito Shopify por Cartia Digital
SLM WholesalersTechnology · Ecuador
Livestore in production
How to launch your Shopify store in Ecuador
7-step process for Ecuadorian brands. 15% VAT, Kushki, Mercado Pago Ecuador, SRI invoicing, and shipments to the coast, highlands, and Amazon.
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Choosing the right Shopify plan for Ecuador
We advise on which Shopify plan is best for your Ecuadorian brand: Basic ($39/month) for startups, Shopify ($105/month) if you need advanced reports, or Shopify Plus for brands with annual revenue over USD 1M. As Ecuador uses the US dollar, billing is direct in USD without conversion.
Duration: 1 day
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Setup in Spanish and USD
Store configured in Spanish, US dollar (USD) currency, and Ecuador region. Shopify automatically applies VAT (15%, updated in 2024 from 12%) at checkout once the country is set up. Brand information setup: address, phone, return policies according to Ecuadorian law.
Duration: 1 day
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Activation of the selected gateway
We activate the gateway that the client already has contracted or that we recommend based on volume: Kushki is the most used in Ecuador and has an official Shopify app, Mercado Pago Ecuador is also popular for startup brands, PayPhone for mobile payments. The merchant account is created with the gateway; we activate the integration in the store once the account is ready.
Duration: 1 day
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Connection with SRI electronic invoicing
Integration of Shopify with Ecuadorian electronic invoicing systems (ContifyCloud, Defontana, Mr. Books, or direct connection to the brand's PT - Technology Provider) when the client requires it. Automatic issuance of SRI electronic invoices with each completed order.
Duration: 1-2 days
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Shipping settings in Ecuador
Shipping zone setup: Quito, Guayaquil, Cuenca, coast, sierra and east. Integration of the main Ecuadorian couriers: Servientrega Ecuador, Tramaco, Laar Courier and Correos del Ecuador. Configuration of costs by weight and zone, free shipping above a certain cart amount.
Duration: 1 day
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Shopify design focused on conversion Ecuador
Theme design adapted for the Ecuadorian buyer: sections for popular products in Quito, Guayaquil, and Cuenca, reviews in Spanish, visible local payment badges, free shipping and returns badges, prominent WhatsApp support.
Duration: Limited
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Launch + monitoring during Quito hours
DNS change during a low-traffic window, activation of production gateways, submission of sitemap to Google Search Console, configuration of Meta Pixel and Google Analytics 4 with Ecuadorian conversion events. Monitoring of the first 72 hours in Ecuadorian time (GMT-5).
Duration: 1 day + 7 days surveillance
Shopify vs WooCommerce vs PrestaShop in Ecuador
If you're wondering which platform to use for your Ecuadorian brand in 2026, this table summarizes the critical differences.
| Criterion | Shopify | WooCommerce | PrestaShop |
|---|---|---|---|
| Base monthly cost | $39+ USD | Hosting + plugins | Hosting + modules |
| Ecuadorian gateways | Kushki, MP Ecuador, PayPhone, PayPal | Third-party plugins | Paid modules |
| SRI Invoicing | Via external apps | SRI Plugin | SRI Module |
| Automatic VAT (15%) | Yes (configurable) | Yes (with plugin) | Yes (with module) |
| Google-approved speed | Yes (guaranteed) | Depends on hosting | Depends on hosting |
| Spanish support | 24/7 | Community | Community |
| Ideal for | Growing brands | Businesses with their own developer | Brands with custom modules |
Source: Cartia Digital Analysis for the Ecuadorian Market
Key terms for selling on Shopify from Ecuador.
Precise definitions of Ecuadorian payment gateways, 15% VAT, and SRI electronic invoicing.
- Kushki
- Ecuadorian payment gateway with LATAM coverage. Accepts Visa, Mastercard, American Express, Diners, and local methods (PayPhone, bank transfer). Has an official Shopify app. Variable commission based on volume. Especially popular for Ecuadorian DTC brands looking for a quick Shopify setup. Settlement to an Ecuadorian bank account in USD in 1 to 3 business days.
- Mercado Pago Ecuador
- Mercado Libre payment gateway with coverage in Ecuador. Accepts Visa, Mastercard, American Express, and local payment methods. Has an official Shopify app. Average commission of 3.5% per approved transaction. Settlement to an Ecuadorian bank account in USD in 1 to 2 business days. A good option for new brands due to its simple account creation process.
- Payphone
- Ecuadorian payment gateway focused on mobile payments from cell phones. Accepts cards and transfers via mobile app. Shopify integration via limited official app or API connection. Especially useful for brands targeting Ecuadorian mobile consumers. Competitive commission for mobile transactions.
- VAT Ecuador
- Ecuadorian consumption tax. Updated to 15% in 2024 (previously 12%). Applies to most goods and services. Exempt products (staple foods, medicines, educational services) are configured with a tax override. In Shopify, it is configured as automatic tax at checkout once Ecuador is selected as the region.
- SRI Electronic Invoicing
- Mandatory system in Ecuador since 2014 for issuing electronic invoices with authorization from the SRI (Internal Revenue Service). Shopify connects to local systems (ContifyCloud, Defontana, Mr. Books) or to a PT (Technology Provider) that issues the electronic receipt with each paid order and sends it to the SRI in real time for authorization.
Source: Kushki
Source: Mercado Pago Ecuador
Source: Payphone
Source: SRI Ecuador
Source: SRI
Frequently Asked Questions About Shopify in Ecuador.
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How much does a Shopify store cost in Ecuador?
The Shopify Basic plan costs USD 39 per month. A Shopify store built by Cartia starts from USD 800 for standard design and development with customized Dawn. For more complex stores with migration or Shopify Plus, the range is USD 2,500 to 8,000. Since Ecuador uses the US dollar as its official currency, prices are handled directly in USD without conversion. We provide a no-obligation quote in less than 48 hours.
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Does Shopify Payments work in Ecuador?
As of 2026, Shopify Payments still doesn't have full coverage in Ecuador. Most Ecuadorian brands use local gateways with official Shopify apps: Kushki is dominant due to its LATAM coverage and simple setup, Mercado Pago Ecuador is popular for new brands, and PayPhone for mobile payments. These gateways settle to an Ecuadorian bank account in USD within 1 to 3 business days.
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How do I set up 15% VAT in Shopify for Ecuador?
Shopify automatically applies VAT (15%, updated in 2024 from 12%) at checkout once Ecuador is selected as the operating region. Exempt products (staple foods, medicines, educational services) are configured with tax overrides by collection or individual product. This is a native Shopify setting, and no external apps are required.
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Does Shopify automatically issue electronic invoices for SRI?
Shopify does not natively issue SRI electronic invoicing. You need to connect it to an Ecuadorian electronic invoicing system: ContifyCloud, Defontana, Mr. Books, or your own PT (Technology Provider). Cartia integrates these connections so that each paid order automatically issues the electronic receipt, authorized by the SRI in real time.
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Can you activate Kushki, Mercado Pago Ecuador, or PayPhone on Shopify?
Yes. Kushki and Mercado Pago Ecuador have official Shopify apps and are the most used options. PayPhone has more limited but functional integration for mobile payments. The merchant account is created directly with the gateway; we activate the integration in Shopify once the account is ready. Commissions vary between 2.5% and 3.5% depending on the gateway and volume.
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Do you set up shipments to Quito, Guayaquil, Cuenca, and the East?
Yes. We set up shipping zones for Quito, Guayaquil, Cuenca, the coast, the highlands, and the Amazon region. We integrate the main Ecuadorian couriers: Servientrega Ecuador, Tramaco, Laar Courier, and Correos del Ecuador. We configure costs by weight, zone, and free shipping threshold over a certain cart amount.
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Do you work with new Ecuadorian brands?
Yes. We have a Shopify Ecuador startup plan for brands just launching in Quito, Guayaquil, Cuenca, or the rest of the country: complete technical setup, theme adapted to the brand, activation of Kushki or Mercado Pago Ecuador (the simplest ones to start with), 15% VAT configuration, connection with the SRI system when applicable. Everything configured and Google-approved speed from USD 800.
Your next store in Ecuador
Your Ecuadorian Shopify, ready to sell.
Ecuadorian Shopify store ready to sell. Design tailored for Ecuadorian buyers, support during Quito hours, direct payment in USD. Free quote in less than 48 hours.