Section: Pre-footer strip

Everything you'll need to know on how to setup your Pre-footer strip section.

The Pre-footer strip is a flexible band that sits right above the footer. Choose between three modes: Newsletter (email signup), Value propositions (a row of icon + text trust badges), or CTA button (single call-to-action). Use it as a final conversion lever before visitors leave the page.

Pick what the strip displays: Newsletter (email signup with optional discount/perk), Value propositions (icon + text trust badges from blocks), or CTA button (heading + button). Each mode shows different settings below.

Color scheme for the strip. Default: scheme-3 (often a darker scheme that contrasts with the page above).

Main heading for the strip. Default: Join our community. Customize to match the chosen mode (e.g. Why choose us for value props).

Smaller paragraph below the heading. Default: Get early access to new arrivals, exclusive offers, and style inspiration.

The settings below only apply when Display mode is set to Newsletter.

Placeholder text for the email input. Default: Your email address.

Submit button label. Default: Subscribe.

Message shown after successful subscription. Default: You're in! Welcome to the community.

Small disclaimer text below the form. Default: No spam. Unsubscribe anytime.

The setting below only applies when Display mode is set to CTA button.

Where the CTA button links to. Use the Button text field above (under Newsletter section) for the label — it's reused for the CTA mode.

Value propositions are individual Value proposition blocks. Click Add block and choose the block type. Add 3–4 for a balanced row. Only used when Display mode is set to Value propositions.

Icon shown above the title in each value prop block. Choose from 12 options including Truck, Shield Check, Returns, Clock, Heart, Gift, Credit Card, Star, Lock, Percent, Package, and Chat.

Bold short label for the value prop. Default: Free Shipping. Examples: Easy Returns, Secure Payments, 24/7 Support.

Short subtext below the title. Default: On orders over $50. Keep it under 8 words for visual balance.

Make sure Display mode is set to Newsletter. Subscribers are added to your customer list with the newsletter tag — find them in Customers → filter by tag: newsletter. To sync with Klaviyo or Mailchimp, install the corresponding app (it picks up new tagged customers automatically).

There's no hard limit, but 3–4 value props read best in a single row. With more than 4, the row may wrap awkwardly on smaller screens. Stick to your top 4 trust signals (Shipping / Returns / Security / Support is the classic combo).

Yes — there's no instance limit. Add multiple strips with different modes (e.g. Value props on top, Newsletter below) for a richer pre-footer area. Each one has independent settings.

The Footer's Newsletter block sits inside one of the footer columns (smaller, narrow). The Pre-footer strip sits as its own full-width band above the footer (larger, more prominent). Use the strip when you want a strong call-out; use the footer block when you want a subtle reminder.

Only on pages where you add it. To show on every page, place it in a global section group like the Footer group, or add it to each template manually.